![]() ![]() Lastly, an engineered knit upper provides breathability and comfort, helping players stay cool and focused during workouts or in game. Aside from UA Flow cushioning, the Curry Flow 8 upper has a finely tuned two-layer fit system that acts like a set of seat belts locking you onto the UA Flow midsole.Ī set of five webbing loops lock the foot into the heel pocket during hard stops, while a non-stretch fingered laminate layer secures the foot in hard lateral cuts. This results in Under Armour Basketball’s highest performance ground-contact cushioning technology to-date. With UA Flow, UA has dialed in on energy return, shock absorption and traction to enhance the court feel, cushioning and speed of movement without sacrificing durability. ONE37pm: What made this particular shoe different from the others that we have seen from Curry in the past?ĭean: The Curry 8 Flow was our first shoe to introduce Under Armour’s newest cushioning platform, UA Flow. We believe this experience has really become the benchmark of how we want to work with athletes in the future. Ultimately, this was our most intense footwear development story with Stephen that we’ve ever done at Under Armour. And Stephen was engaged throughout the entire 15-month process. We conducted wear-testing with over 100 athletes for a cumulative total of approximately 1,532 hours on-court. ![]() UA Flow and the Curry Flow 8 went through 13 rounds of wear-testing and 10 rounds of biomechanical testing. UA optimized the properties of this unique foam compound to create-according to feedback and extensive testing from our athletes-our best performing basketball shoe to date. The Curry Flow 8 disrupts the design of a traditional basketball shoe by completely eliminating the rubber outsole, bringing unparalleled traction, lightweight cushioning and grippy on-court feel. The development of UA Flow, and design of the Curry Flow 8, was a partnership between Dow and the Under Armour team including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. ![]() Like Stephen, we set out to disrupt the game – and ended up creating a basketball shoe that does just that. What was the process in terms of creating the actual sneaker?ĭean: Three years ago, Stephen came to myself and the UA Innovation team with one request: to give him one second back on the court. By the year 2025, Curry Brand aims to impact 100,000 young athletes through grassroots efforts, camps, and more.ONE37pm: This Season Steph wore the Curry Flow 8, which was actually the first signature shoe under the Curry brand label. This upcoming January 22nd release features a full Warriors royal blue upper with a clean white contrast on the sole and mudguard, while subtle hits of bright Golden State yellow can be found throughout.Ĭurry Brand was officially unveiled in late 2020 a subsidiary of Under Armour, this sub-label will chiefly focus on Steph Curry’s footwear and apparel while focusing on encouraging youth basketball movements globally. In celebration of this milestone, Steph and the Curry Brand have decided to give away 62 pairs of the upcoming “Flow Like Water” colorway of the Curry Flow 8 to the Oakland Unified School District. The Golden State Warriors three-time champion lit up the stat sheet with a career-high 62 points the other night, displaying his unstoppable shooting prowess in a box score that would make any fantasy team owner blush. It didn’t take long for Steph Curry to re-establish his presence in the game after missing nearly a full season of action. ![]()
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